Are you looking for ways to drive positive buzz around a stadium naming rights agreement? Are you looking for ways to stimulate interest in the local sports marketplace?
When the TD Banknorth Garden is officially renamed the TD Garden on July 16th, venue operators are celebrating the entitlement change by offering Boston Bruins and Boston Celtics fans the chance to win something special - a pair of season tickets to every TD Garden event during the 2009-2010 season (a pirze pack valued at $22,606.00.
TD Garden operators are set to host a TD Garden Golden Ticket Giveaway, a promotion mirroring the famous one featured in the movie Willie Wonka and the Chocolate Factory. Five (5) TD Garden Golden Tickets will be inserted into limited-edition TD Garden chocolate bars that will be distributed free of charge to fans only at the TD Garden and select TD Banknorth locations on July 16th.
Of the five (5) lucky Golden Ticket recipients, one fan will win the free pair of season tickets to every TD Garden event during the 2009-2010 season. The others will still be treated with star treatment as they will receive two (2) tickets to a 10-game combination Bruins and Celtics package and a $500 Garden Gold Card.
Think your chances of winning are slim? 912 other team-related prizes will also be stuffed into the limited edition candy bars, meaning that a large number of fans will have the chance to win a variety of prizes, tickets, suites, and discounts.
Events taking place during the 2009-2010 calendar year at the TD Garden include:
- Boston Bruins Season Tickets
- Boston Celtics Season Tickets
- Boston Blazers Season Tickets
- Eight (8) Concerts
- Disney on Ice
- Ringling Brothers and Barnum Bailey Circus
- Harlem Globetrotters Event
- World Wrestling and Entertainment Event
- Beanpot Tournament
- Hockey East Tournament
- $500 Golden Card
Check back for results on the program's July 16th execution!
Sources: Photo - Briburt on Flickr