Are You Using Sex Appeal to Sell Season Tickets?

Are you looking for new ways to get fans to pick up the phone and order season tickets? Are you looking for new ways to leverage your organization's cheerleaders or dance team?

The Phoenix Suns are currently leveraging the sex appeal of their dance team to drive traffic and interest in season ticket packages. The team prominently features pictures of their dance team wearing headsets (mirroring a practice used by adult hotlines) to drive click-thrus to landing pages that respond to inquiries and provide additional information.

Check out their persuasive messaging tactic below (and click through the image to see the landing page the Suns organization are directing fans to):