Are you looking for ways to make a splash in major media markets? Are you looking for unconventional ways to drive awareness for a team/league?
Sony Ericsson recently featured a guerrilla-style street tennis exhibition in downtown Toronto to promote the start of the WTA Rogers Cup. The global phone manufacturer, known for executing unique stunts, relied on a small team of staff to create a special street court environment on Toronto's Yonge Street for tennis stars Ana Ivanovic and Caroline Wozniacki to compete in a unique fashion.
The street-style tennis promotion served as an effective way for Sony Ericsson to drive some attention around its title sponsorship of the WTA Tour. The stunt took place on Toronto's Yonge Street, the longest (and one of the most traveled) street in Canada.
Check out Sony Ericsson's execution of the event below:
Event Photos: JCaterer's Flickr Photos