Are you looking for new ways to leverage a corporate partner specializing in film and photography? Are you looking to add new interactive features on your team home page?
The U.S. Open has teamed up with Wilson to create a tremendous interactive "Caption It" feature that fans can enjoy on the tournament's official website. Each day during the tournament, U.S. Open officials post a unique image depicting the action and personalities off the court. The "Caption It" feature allows fans to go on to the tournament website and post their favorite creative captions and also see what other fans have to say.
The "Caption It" feature is tremendous because it:
- Drives repeat web traffic (fans will log on to the tournament website each day to see what new picture is posted)
- Offers a simple, yet engaging new inventory piece that properties can sell to interested corporate partners
- Encourages fans to express creativity and individuality (and hopefully share with their counterparts)