Are you looking to create a messaging campaign that speaks to winter sports enthusiasts? Are you looking for new ways to drive home messaging?
MillerCoors recently unveiled a very creative billboard messaging campaign outside of the Banff National Park in Alberta that should capture the minds and attention of passerby consumers. The Coors Light billboard speaks directly to skiers and outdoor enthusiasts by incorporating safety warning signs that consumers are used to seeing on hiking trails and the slopes.
Consider new ways that your organization can create effective messaging campaigns using traditional lingo!
Photo Source: Michael Kwan Freelance's Flickr Photostream