The Boston College Athletic Department recently teamed up with the Undergraduate Student Government of Boston College (UGBC) to create an unforgettable Ice Jam Event designed to drive interest in the University's basketball and hockey programs.
Boston College students, alumni, and fans were treated to a free unique sports experience that featured the Conte Forum arena transformed into a half sheet of ice and a half parquet. The BC-style Midnight Madness event allowed fans to enjoy a plethora of entertainment provided by the men's and women's basketball teams and the men's and women's hockey teams.
To make the event truly something special, Boston College Athletics called on legendary sports commentator Bob Costas to serve as celebrity emcee and Vanilla Ice to provide some relevant music entertainment. The Boston College Ice Jam event served as a terrific way to bring the University's college basketball and hockey fans together and build excitement for the four (4) programs' upcoming seasons, especially the defending national champion men's hockey team. Check out some great photos of the event here.
BC student athletes created a humorous viral to drive excitement for the Ice Jam Event:
The BC Athletic Department created a great promotional spot of their own to drive interest in the event:
The Boston College Ice Jam lived up to all expectations, with slam dunk competitions and special guest appearances: