Sports organizations looking for new ways to attract and engage mid-sized groups of fans during games should take a close look at a program the Sacramento Kings are offering during the 2010-11 NBA season.
The Kings organization has created a special section, located just feet from the court near the baseline, that rewards fans based on how many three-pointers the team converts during games. The section, entitled the "Courtside Corner 3-Point Party", allows a group of fans seated in a 14-seat section to receive a $20 Kings Team Store Voucher (good with any $50+ purchase) for each three-pointer the team makes during a game. The group also receives a $200 food and beverage credit to be used for in-seat service thoughout the game.
The group receives a special three-point marker that will draw the attention of fans throughout the arena every time the team scores a basket from behind the arc and is guaranteed to be featured on KingsVision each game.
The best part about the section is the fact that if the Kings convert 14 or more three-point shots, everyone in the group gets their money back! One (1) group of (14) fans can sign up to sit in the Courtside Corner 3-Point Party each game by calling 1-888-91-KINGS or visit Kings.com/courtsidecorner. No information was disclosed pertaining to the actual cost of group ticket prices to "own" the section.
In case you were wondering...
- The Kings averaged 5.8 3-pointers made per game in 2009
- The record for most 3-point field goals during a game is 23 (set by Orlando in 2009)
- (8) NBA teams have made (12) 3-point field goals in (1) half
- The Boston Celtics averaged 26.28 3-point field goal attempts in 2002-03 while the Atlanta Hawks only averaged 0.91 3-point field goal attempts in 1979-1980