Allstate is capitalizing on the hype surrounding late-season college football rivalry games in a new way in 2010. The nation's second largest personal lines insurance company is teaming up with SB Nation's acclaimed college football blogger Spencer Hall to create a Rivalry Road Trip series sponsored by Allstate's Good Hands Roadside Assistance.
Hall, the editor of Every Day Should Be Saturday (www.edsbs.com), is traveling to some of the biggest college football rivalry games of the season and blogging/tweeting about his roadtrip adventures and gameday meetups with fans. The Rivalry Road Trip Series kicked off with the Ohio State vs. Iowa game on November 20th and will continue on through the National Championship in Glendale, AZ on January 10th. To drive buzz and excitement week-in and week-out, Hall will provide rivalry insights, details about prizes select fans can win for signing up for the Good Hands Roadside assistance program, and information about unique gameday experiences and meet-n-greets.
Allstate and SB Nation created the initiative in an effort to support the launch of the company's new Good Hands Roadside Assistance program, which serves as a free-to-join, pay-per-use roadside service that allows stranded travelers to call 1-800-ALLSTATE anytime and receive access to Allstate's 24/7 national towing network. The service allows consumers to pay a flat rate of $75 for a tow up to 10 miles and $50 for other roadside events such as service for a flat tire, a dead battery or keys locked inside a car.
Allstate features a special section on EDSBS.com where followers can track all of the key moment's of Hall's Rivalry Road Trip adventure. Allstate is driving awareness for the initiative on Every Day Should Be Saturday site via banner ads, sponsored blog posts, and and blog post mentions, as detailed below: