Sports organizations looking for new ways to utilize railing signage at their stadium venues should take a close look at a recent marketing tactic implemented by Mentalgassi, a collective team of three German street artists. Mentalgassi teamed up with Amnesty International to create and feature a series of unique lenticular fence posters on railings across London that helped plead an inmate's innocence.
Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. The technology was created in the 1940's but has evolved within marketing campaigns in recent years to demonstrate speed and increased depth.
Mentalgassi's tremendous lenticular tactics demonstrate how sports organizations can create unsuspecting illusions that grab the attention of fans in-venue and can act as some terrific new inventory to promote team the products and services of partners. We see a slightly different version of messaging in the sports marketplace with stair signage, but nothing to the effect of the lenticular messaging that Mentalgassi demonstrated with the Amnesty International campaign.
Check out the intriguing tactic below: