Kulula Air, a low-fare airline, recently drew waves of attention in South Africa when it branded one of its aircraft in support of a good cause - Movember. Kulula rallied behind Movember, a charity event held in November where men grow moustaches to raise funds and awareness for men's health, by painting a mustache on the nose of one of its planes.
Kulula also encouraged its staff members, entitled Movember ambassadors, to post pictures of their moustaches on the airline's Official Facebook Page in aid of the cause. Passengers could vote online for their favorite look.
The airline, established by British Airways in 2001, also generated attention in 2010 when it launched a campaign describing itself as the "Unofficial National Carrier of the You-Know-What", an ambush marketing stunt around the 2010 World Cup in South Africa. The campaign was instantly shut down by FIFA but Kulula developed a creative follow up tactic, offering affordable flights for everyone except for FIFA President Sepp Blatter, who was offered a free seat for the duration of the World Cup.
Check out the branding stunt below: