Rockit Wrigleyville, a new bar and grill located in the heart of Wrigleyville, recently featured a promotion that provided consumers with a chance to have their face appear on a billboard located just outside Wrigley Field. For a chance to win, consumers just had to take their picture in front of the billboard and upload it to the restaurant's official Facebook fan page.
The entrant who posted a photo on the Facebook Fan Page that generate the most "likes" by other viewers was selected as the ultimate winner of the promotion. To drive interest in the offer, Rockit Wrigleyville offered a free $25 gift certificate to each contestant. The winner, John Walters, garnered 82 "likes" for his picture submission.
The low-cost promotion served as a tremendous way for Rockit Wrigleyville to drive buzz in the marketplace (consumers would encourage their friends to check out their photos and "like" them) as well as drive traffic and new fans to the restaurant's Official Facebook Fan Page.
The promotion serves as a really simple way for sports organizations to leverage stadium landmarks and billboards in the marketplace to spur fan engagement and drive traffic online to the official team facebook page via valuable content.
Check out some of the pictures that were submitted here.
Watch a video of the campaign below: