Are you looking for new ways to leverage athlete endorsers? Are you looking for ways to drive awareness without having rights to marks?
Target, a longtime sponsor of Olympian gold medalist Shaun White, recently unveiled a terrific billboard messaging campaign in Times Square in anticipation of the 2010 Vancouver Oympics. The billboards, a creative collaboration between Target, White, and his brother Jesse, were unveiled on January 15th and are set to be changed as the Games near closer.
Target's massive billboard campaign (a combination of nine (9) individual outdoor adverts) serves as a great way to provide Shaun White with a good-luck sendoff, drive awareness for the retailer's exclusive Shaun White 4 Target clothing line, and leverage consumer affinity for the Olympic Games without having rights to marks...
Check out the campaign below: