Are you looking for ways to promote new features and entertainment at your venue? Are you looking for new ways to call attention to branded in-stadium destinations?
SNY.tv recently posted a terrific spotlight video that showcases all of the improvements that were made to Citi Field after the inaugural season. The video, which has attracted 4,500+ views, walks Mets fans through all of the enhancements and new additions made at the ballpark, including:
- A new Mets Hall of Fame and Museum
- Player pennants (existing and past players)
- A new section of bricks on the fan walk, which feature a commemorative Mets moment
- New stadium entrances
- A new stadium restaurant
Sports properties should consider creating similar video campaigns that feature new stadium improvements, gameday promotions and entertainment, and fan features (at the ballpark and online). Teams can use this content to drive buzz for the upcoming season and inform and remind fans of their commitment to improving the fan experience day-in and day-out. Based on the number of views the Mets preview video received, there is demand for this content and it can also serve as a great way to drive incremental awareness for team partner stadium destinations!
Check out the video below: