Are you looking for new ways to drive buzz and celebrate the start of a new season? Are you looking for ways to engage fans and consumers alike with a unique awareness driver designed to attract media attention?
The San Francisco Giants recently celebrated the start of the 2010 MLB season by featuring a flash mob at Union Square, a popular locale in San Francisco. The event served as a fan rally that featured a couple hundred boisterous Giants fans singing Bye Bye Baby (a ritual for Giants fans). To pull off the stunt, the Giants held a pep rally at AT&T Stadium and distributed lyrics to the song that fans could print off and memorize before coming to participate.
Check out the execution of the event below:
The Giants drove participation for the event by offering fans the chance to take part in an Official team commercial and receive a free "It's Magic Inside" t-shirt via campaign postings on their team website, Facebook, and Craigslist (as shown below):