Have you considered capturing special moments that fans have experienced at your ballpark? Are you looking to create a viral campaign that features the actions of fans front and center?
The following video should spark a few ideas for brands looking for new ways to leverage fans via viral campaigns, promotional tactics, etc. During a recent game at Wrigley Field, a fan caught a baseball thrown into the crowd in his beer and immediately responded by chugging it down.
While the video is very raw, it provides a glimpse at how brands can find ways to feature both players and fans in a piece that feels realistic, yet leaves the viewer wanting more. It would be great to see a company like MillerCoors or Anheuser-Busch use a similar concept in a video board feature at a game!
Check it out below: