Chick-fil-A, the nation's second-largest chicken-based fast food chain in the United States, has done a tremendous job driving eyeballs at The Ballpark at Arlington with some captivating signage at Texas Rangers games. Chick-fil-A replaced a piece of iconic signage that Southwest Airlines had featured in deep left center field of the ballpark for a number of years, with a signage campaign that creatively ties its cow-driven marketing campaign to baseball.
Check out the two (2) different signage pieces they have featured at The Ballpark at Arlington below:
"Eat Chikin or We'll Charge Tha Mownd"
"Retire Sum "ChicKin"
Source: JoWiJo's Flickr Stream