adidas and Peter Cech Give Goalkeeping a New Meaning

Sports organizations looking to deliver new viewpoints and insights for their fan base should take a close look at a creative piece that adidas recently released on its Official Football Facebook Page. The Official World Cup sponsor teamed up with the Czech Republic's heralded goalkeeper Petr Cech to give soccer fans across the globe a unique look at what it takes to make a save in a penalty kick situation.

adidas equipped Cech with a camera on his head during a practice session and filmed him giving pointers on how to make incredible saves in pressure situations.

The camera work is simple yet provides fans with a new viewpoint that does a terrific job demonstrating the speed of the game. It would be great to see more sports organizations offer their fan base this unprecedented access!

Check it out below: