How will the 2010 World Cup be remembered?
Arguments can be made for missed calls, heroic performances, the Jabulani factor, and the return of Maradona. But if there is anything that's certain, it is the fact that consumers are witnessing some of the most creative sports marketing ideas and campaigns ever produced in the soccer space.
While the world's finest teams have battled it out on the pitch in South Africa, the world's leading apparel/footwear brands have been battling it out in the trenches. Both Nike and adidas have created some terrific ads, viral pieces, Facebook campaigns, and OOH campaigns. But it should be noted that Puma is holding its own too...
Puma secretly unveiled an epic Cape Town Stadium Stunt in support of its global "Love = Football" campaign. It's a wonder how they pulled off this stunt (if it's real, did they use buses and taxis?), but it just goes to show that with a little creativity, every brand can steal a piece of the pie.
Check out the epic Puma viral stunt below (especially the 1:12 mark)!