Sports organizations looking for new ways to reward fans attending their games should consider creating "moments of opportunity" for fans. These moments, driven by corporate partner-led promotions, are terrific because they can generate excitement during dull moments in the action and can occur at any point during the game.
As teams look for new ways to generate interest and excitement amongst fans, more are turning to these type of rewarding moments. As an example, check out a "Bud Light Quench Time" promotion recently offered by the Idaho Steelheads of the ECHL. The Steelheads identified a three (3) minute period in the game where if the team scored, all fans in attendance would be treated to a discounted price on Anheuser-Busch products for the rest of the game.