Sports organizations looking for new ways to sell existing ticket inventory should closely examine a new strategy the Florida Panthers are implementing to kick off the 2010-2011 NHL season. The team is offering "The Perfect Plan" campaign, where fans can choose their preferred seat, name the price they would like to pay, and submit it to the team for a response in less than 24 hours.
The team is currently featuring a flash page on Panthers.NHL.com that redirects to a form that fans interested in the offer can fill out. The form provides available ticket inventory (with standard pricing) and allows fans to go in and submit a live bid to the team. If the bid is accepted by the team, the consumer's credit card is automatically charged and they instantly become a member of the Florida Panthers season ticket holder family. A great concept!