In college athletics, there's no question that student sections define the overall fan experience. From traditional chants to trash talking the opposition, student sections can change the momentum of a game in a split second.
University athletic departments looking to establish an avid student fanbase should take a close look at the student experience at University of Wisconsin home football games, held at Camp Randall. While the experience is traditionally known for the "Jump Around" segment between the 3rd and 4th quarters, there is much, much more to the student experience. From traditional chants to starting different versions of the wave, the students are in control in Madison.
One of the most unique, engaging tactics the Athletic Department offers during games is a Student Section Race that is held just prior to the "Jump Around" segment between the 3rd and 4th quarter. The Student Section Race features seven letters, representing each of the different student sections, competing in a head-to-head 100-yard dash on the jumbotron. The spot electrifies all of the students in attendance and serves as the perfect precursor for "Jump Around".
The following two videos don't do the spot justice but provide a nice look at the scoreboard feature. Enjoy!