Nike created a splash on the eve of the 2011 BCS National Championship game by projecting a laser image of the University of Oregon logo onto the side of Camelback Mountain in Scottsdale, Arizona.
Nike teamed up with Wieden + Kennedy, SportsOne, Inc., Lightwave International, and MacDonald Media to project a giant Oregon logo and the slogan "Just Do It" onto the side of Camelback Mountain for approximately five (5) hours on Sunday night. On the day of the game, Nike was planning on projecting the laser image on the Jobing.com Arena, located across the street from the University of Phoenix Stadium in Glendale.
Interesting enough, the distance between the light projection (located at the Bud Light Fiesta Grounds in Scottsdale) and the mountain was a full two (2) miles. The direct diode lasers used were four (4) times the power of typical lasers seen at concerts and large events and were considered the most powerful lasers that Lightwave International had ever projected to date.
Check out a video detailing the amazing visual illustration below:
Source: The Oregonian