The 2011 NBA All-Star Game is right around the corner and NBA teams are doing everything in their power to persuade fans to vote for their star players. As seen in past years, NBA teams have begun to take a very creative approach to their campaigns, as demonstrated with the two "best in class" examples featured below:
New York Knicks - "#1 Reason to Vote Knicks" Remix
The Knicks took a creative approach with their All-Star campaign, putting their celebrity fans in control.
The spot features Donald Trump, Tracy Morgan, cast members from the Jersey Shore, Fabolous, The Miz, Drake, Entourage cast members, Whoopi Goldberg, and fans among others encouraging viewers to get out and vote for Amar'e Stoudemire, Raymond Felton, and Danilo Gallinari into the 2011 NBA All-Star Game. Check out the terrific clip, which has generated 46K+ views, below:
Memphis Grizzlies - "The Most Interesting Man in the NBA"
The Memphis Grizzlies created a spoof of Dos Equis' ever-popular commercial campaign featuring "The Most Interesting Man in the World" in an effort to tout Rudy Gay as a deserving candidate for a 2011 NBA All-Star Game nomination. The humorous clip, which includes the tagline "Keep Voting, my friends", uses creativity to effectively escape the clutter of standard All-Star Game campaigns, giving casual basketball fans a reason to vote. Check it out below (30K+ views thus far):
Look for more creative NBA All-Star campaigns to come!