Bud Light is treating college fans attending the 2011 BCS National Championship to an ultimate fiesta in Scottsdale, Arizona this weekend. Bud Light partnered with 18 entities to create the ultimate BCS Bash for Auburn, Oregon, and other college football fans and alumni to enjoy.
Bud Light leased out a 3-acre space at the Scottsdale Waterfront to host team pep rallies, plenty of food and drinks, live music, and live ESPN broadcasts the week of January 3-9. Bud Light partnered with several top-notch partners to host the event, including Safeway, Nike, The Pat Tillman Foundation, P.F. Changs, Delta, Johnsonville, Dos Gringos, Jani King, and The Phoenician Resort.
Bud Light teamed up with SportsOne Inc., based in Portland, OR to execute the event. SportsOne served as the event manager and sponsorship sales agency after winning an RFP solicited by the Scottsdale Convention and Visitors Bureau to produce the event. SportsOne served as the backbone of the festivities - developing the concept, selling the title naming rights to Bud Light, and managing the entire execution.
Check out a few videos that provide an in-depth look at the Ford Fiesta below: