The University of Iowa Athletics Department recently teamed up with the Iowa Farm Bureau to pull off a spectacular stadium card stunt display in celebration of America Needs Farmers (ANF) Day at Kinnick Stadium.
Prior to kickoff of a recent Iowa-Northwestern football game, four grandstands of Hawkeyes fans at Kinnick Stadium held up cards on cue to deliver some impactful messages to 70,000 fans inside the stadium and a national television audience on Big Ten Network.
The impressive stadium card stunt display served as an effective way to drive awareness for the America Needs Farmers movement nationwide and creatively unite a stadium full of football fans. The University of Iowa Athletics Department captured the action on several cameras, including one on a time lapse setting that provides a remarkable viewpoint of the activation.
Check out the card stunts below and consider ways that your organization can leverage similar stunts to drive awareness for brands and cause marketing efforts!
Video of the Card Stunt Display
Time Lapse of the Card Stunt Display
Additional ANF Branding and Activation on Game Day
A special thanks to Craig Decker of Virginia Sports Properties for his insights and contributions to this column!