The Tampa Bay Lightning recently announced an unprecedented partnership with the Tampa International Airport that is designed to reward travelers, drive incremental interest in the team, and help grow the local tourism economy.
The Lightning and Tampa International Airport officials are partnering on several initiatives that will surely generate buzz amongst city residents and tourists traveling through the airport:
- Promotional Contests
- Beginning Tuesday, November 1, one person who parks in the Tampa International Airport designated parking lots will win a free four-pack of tickets to a Lightning game at the St. Pete Times Forum (the winner will be chosen randomly each day at the exit)
- The Lightning gave away two (2) pairs of round-trip tickets on Edelweiss Air (the airport's newest International carrier) as part of its new "Seek the Seat" promotional initiative on Twitter
- Branding Tactics
- The Lightning wrapped a shuttle that connects the main terminal to Airside A with an eye-catching "Go Bolts" creative design
- The voice of Lightning captain Vinny Lecavalier greets passengers on the Airside A tram as they head to and from the main terminal
Check out the Lightning's "Go Bolts" Airside A tram wrap below and consider ways that your sports organization can partner with a local airport authority and effectively market to millions of airport travelers each year!
A special thanks to Caryn Switaj for her insights and contributions to this column!