The Women's Tennis Association (WTA) recently created a terrific "Wiki-What?!" viral series that provides fans with a unique perspective of their favorite tennis stars. The series features the WTA quizzing tennis greats on a range of information and topics featured on their Wikipedia page.
The Wiki-What?! feature serves as an extremely easy, yet effective way for teams to produce unique shareable content that strengthens the connection between players and fans and capitalizes on the power of social media.
Kim Clijsters Feature
Following Clijsters first Australian Open title in January, the WTA was amazed by the fact that her Wikipedia page was updated within a matter of seconds. As a result, the WTA decided to quiz Kim on how well she knows herself - according to the facts detailed on her Wikipedia page. Check it out below:
Daniela Hantuchova Feature
With a multitude of information about Daniela Hantuchova on the Internet, the WTA decided that it would be fun to quiz the Slovak star on herself (based on information posted on her Wikipedia page). Check it out below: