As Red Bull continues to revolutionize the extreme sports space, it recently launched a tremendous event in St. Petersburg, Russia that could have some promising implications in the United States.
Red Bull unveiled a pond skimming competition that featured 120+ costumed snowboarders riding down a sloped hill and launching themselves into a pool of icy water. The contest proved to be a hit with onlookers and would likely be a great addition to an X-Games or Dew Tour event in the United States.
As brands look for new ways to activate outside the box, the opportunities are endless in the extreme sports space - a notion that Red Bull and Nike continue to prove on a regular basis.
Check out the captivating Red Bull Pond Skimming event below: