St. George Bank recently teamed up with Traffik, Australia's leading experiential marketing agency, to create a terrific bank vault activation display in support of its official naming rights sponsorship of the St. George Bank Dragons, a professional Australian rugby team.
St. George Bank and Traffik devised a "Bolt for the Vault" halftime entertainment challenge that provides fans a chance to crack the code of a massive 2m x 2m bank vault for the chance to instantly win $5,000. Once the vault is launched at the team's Round 8 National Rugby match against the Parramatta Eels, it will remain a permanent fixture in the stadium at home Dragons games throughout the 2011 season.
St. George Bank has been a proud sponsor of the team for 30+ years and has worked with Traffik to create engaging experiential campaigns for over ten years.
The bank vault concept serves as a great way for financial partners to engage and reward fans on-site at sporting events, whether it's a part of halftime entertainment or an activation display. By creating an element of suspense along with providing a chance to win, banks can easily win over a fan base looking for additional entertainment value at live sporting events. Check out some photos of Traffik's execution below!