I wanted to take a quick moment to thank the folks at NACMA (National Association of Collegiate Marketing Administrators) for allowing me to serve as the Keynote Speaker at the 2011 NACMA Convention in Orlando, FL. It was truly an honor to take the podium and speak with the best and brightest marketers in collegiate athletics.
The focus of my presentation, "The Current State of Sports Marketing and Forecasting the Future" touched on the current state of collegiate athletics and highlighted ten (10) innovations that college marketers should keep an eye on in the next 2-3 years.
Check out the entire presentation below:
Note: I also wanted to send a special thanks to Old Hat Creative for professionally filming the presentation and posting it on the new NACMA Online Library. If you're not familiar with Old Hat Creative, you need to be... they are doing some amazing things in the college space and are a terrific group to work with ... and a special thanks to GMR Marketing as well.
I highly encourage those who work in and around college athletics to make a concerted effort to attend the NACDA Convention on an annual basis, particularly the NACMA discussion panels and breakout sessions. The Convention was truly exceptional, attracting the top college marketers, vendors, and industry minds from across the nation. The event served as a terrific forum to network, share best practices, discuss industry trends, and stimulate out-of-the-box thinking.
Look for more content about the 2011 NACMA Convention in the July 2011 Partnership Activation 2.0 Newsletter and on the site in the months to come!