Over the past few years, teams have certainly become smarter and much more creative when it comes to marketing during free agency. With millions of dollars in merchandise sales, ticket sales, and other concessions at stake, teams are generating fan interest and awareness a number of ways.
FC Barcelona recently unveiled one of the most unique approaches when it launched a cartoon vignette to welcome Cesc Fabregas, one of the greatest soccer players in the world, to their organization. The vignette features a mix of humor, pop culture, and creativity to welcome their new star player back home.
Check it out below and consider how your organization can capitalize on a similar business approach during free agency!