In August 2011, the Florida Panthers announced a terrific new ticketing strategy that coincides with the team's new "We Are Red" marketing campaign and stresses the importance of fan unity. The team unveiled a new Red Zone section at the BankAtlantic Center where no fans of opposing teams will be allowed. The Red Zone area will span sections 105-114 and will only be available for full, half, and mini season ticket holders.
While the team didn't reveal how they plan on policing the special seating area, the notion of the "Red Zone" is very intriguing because it serves as an easy way to create a loyal supporter section based on artificial demand. Fans rarely want to sit next to other individuals rooting against their favorite team, so why don't we see more organizations offering similar guarantees? If the area is policed appropriately, the Panthers' Red Zone could soon become a benchmark for many other organizations in sports.
The Red Zone is part of a master plan that will unite Florida Panthers during the 2011 season:
“The RED Zone is a place for passionate and committed Florida Panthers fans – that may not already be season ticket holders – to be among their dedicated peers and set the tone for every Cats home game at the BankAtlantic Center,” said SSE president & COO Michael R. Yormark.
“In addition, our great partners at South Florida Ford are giving fans an opportunity to ‘see red’ even more in a 2012 Ford Focus. The RED Zone is just the latest extension of our ‘We See Red’ campaign and the full-scale red conversion of our franchise including the new red home jerseys, red lower bowl seats, red paint and signage in the arena and the new blood that will be featured on the Panthers’ opening night roster.”