TCU Athletics recently unveiled one of the finest season preview videos seen in the collegiate marketplace to date. While most athletic programs create montages filled with highlights, game action, and profiles of players and coaches, TCU Athletics teamed up with Red Productions to take a much different approach.
The 2011 TCU Football video effectively portrays how the Horned Frogs fanbase are part of something that's much bigger than just a football season. The video demonstrates how TCU Football is about a spirited community of all ages that stands united through all situations.
What's great about the video is that it creates a true sense of community, showing the fanbase (wearing licensed Nike gear) consuming TCU football at home, at retail, and live in the stadium. TCU Athletics also did a great job embedding a link in the YouTube video description to drive consumers to purchase tickets.
Check it out below!