Red Bull pulled off the unthinkable today when it called upon skydiving expert Felix Baumgartner to attempt one of the most incredible stunts ever performed by man. As part of a Red Bull Stratos mission, Baumgartner executed a record breaking jump from the edge of space wearing a special space suit.
During the jump, Baumgartner reached speeds of 833 miles per hour... absolutely incredible.
Will thousands around the world will debate whether the Stratos stunt will help the brand sell more product, there's no question Red Bull will see the fruits of their efforts. The stunt captured the minds and interests of consumers across the globe for several weeks and received a significant amount of media coverage from the world's largest media outlets.
Brands are defined by consumer engagements and experiences and this will stunt alone will be something that's talked about worldwide for years to come... and aligns so closely with everything the brand stands for.
Check out the highlights from the Red Bull Stratos jump here: