Soccer organizations have a prime opportunity to get creative with the way they leverage corporate partnerships during halftime. In recent years, we have seen several Barclays Premier League clubs begin to get very aggressive with integrating corporate partners into the action.
A great example of this is West Bromwich, who is partnering with Zoopla.co.uk to create and execute a halftime challenge that gives fans a chance to test their shooting accuracy for the chance to win a free house! The promotion is a very simple, yet very effective means to drive awareness for Zoopla as a partner, drive fan excitement, and create a memorable impression.
Check out their halftime execution below: