adidas and Peter Cech Give Goalkeeping a New Meaning

Sports organizations looking to deliver new viewpoints and insights for their fan base should take a close look at a creative piece that adidas recently released on its Official Football Facebook Page. The Official World Cup sponsor teamed up with the Czech Republic's heralded goalkeeper Petr Cech to give soccer fans across the globe a unique look at what it takes to make a save in a penalty kick situation.

adidas equipped Cech with a camera on his head during a practice session and filmed him giving pointers on how to make incredible saves in pressure situations.

The camera work is simple yet provides fans with a new viewpoint that does a terrific job demonstrating the speed of the game. It would be great to see more sports organizations offer their fan base this unprecedented access!

Check it out below: 

U.S. Soccer Tests the Skills of an NFL Kicker

Are you looking for new ways to promote the athleticsm of your organization's athletes? Are you looking to cross-promote with another sports organization in your local marketplace?

In July 2009, Philadelphia Eagles kicker David Akers made an appearance at the U.S. Men's National Soccer Team's practice as they prepared for a CONCACAF Gold Cup quarterfinals match at Lincoln Financial Field. Akers' appearance made for some quality footage for U.S. Soccer to feature in the viral space.

Members of the U.S. Soccer team battled it out with Akers in a variety of kicking contests, using both footballs and soccer balls. The video below demonstrates how skillful soccer players and NFL kickers actually are, and serves as a great benchmark for:

  • Soccer organizations looking to align with other sports organizations in the local marketplace to promote their sport
  • College athletic departments looking to showcase a collection of their student-athletes
  • Professional organizations looking to showcase the skills of specialty players (kickers, punters, etc.)
  • Brands looking to promote multiple athlete endorsers

Check it out below:

adidas Unveils Amazing Soccer Viral Pieces Worldwide...

Are you looking for new ways to generate interest in your sports organization or brand? Are you looking to create a captivating viral campaign?

Over the past few months, adidas has unveiled some amazing soccer viral pieces designed to generate interest amongst consumers across the globe (specifically targeted at Japanese and Western European consumers). The company currently features the videos on their platform, a site that serves as a one-stop destination for unique adidas content.

Check out all of the inspiring viral pieces below - a very captivating campaign!


adidas Demonstrates Benefits with Pred-a-Rater

Are you looking to demonstrate to consumers how they can benefit from using your product? Are you looking for ways to leverage soccer personalities?

In March, adidas released a series of soccer viral pieces that feature the world's premier soccer players testing out the company's prized Predator footwear. In each of the clips, adidas demonstrates the benefits derived from wearing Predator soccer boots by measuring the shooting power and precision of the world's finest players using a Pred-a-Rater machine.  

The Pred-a-Rater machine is said to use a mathematical analysis to accurately track a shot's velocity and trajectory on its 11-meter distance from the penalty distance to the goal. Whether the Pred-a-Rater is an accurate measuring tool or not, the clips effectively demonstrate benefits believed to be derived from wearing the Predator footwear (and showcase the personalities of the world's finest soccer stars). Check out two clips from the Pred-a-Rater campaign below:

New Adidas Viral Takes NBA High School Draftees to College...

Are you looking for a unique way to drive buzz around March Madness? Are you looking to create a messaging campaign that aligns your professional and collegiate assets and endorsements?

Adidas recently released a "March is Brotherhood" viral campaign to promote its Mad Climas collegiate footwear and apparel that can only let some college basketball fans dream. Adidas took four (4) of the NBA's most prolific high school draftees on college visits, causing viewers to wonder how different things would be if they would have played college ball.

Check out the terrific viral campaign below (an HD option is available), where Adidas gets creative with leveraging the NBA's finest stars to drive awareness for its products during March Madness:

Kevin Garnett - KG Goes to UCLA

Dwight Howard - Dwight's a Jayhawk

Tracy McGrady - TMAC Takes Louisville

Josh Smith - Josh Represents Pitt

Adidas Taps Into The Social Networking Space with

Is your brand looking for new ways to penetrate the social networking space? Are you looking to provide consumers with additional content that they can own and share with friends?

Adidas recently unveiled an exclusive first look at, a video distribution platform designed to provide online users with high quality, customizable content that they can share with colleagues and friends through social networking portals. offers a large, clear display screen that features a variety of exclusive Adidas media content, including:

  • Exclusive Interviews with Adidas' Top Athletes
  • Event Footage
  • New Advertising and Viral Campaigns

The site offers an extremely easy-to-use tool that enables users to share content on the site with their family and friends. With one click of a button, users have the ability to post the site's media content on their social networking pages (MySpace, Facebook, Blogger, Friendstar, hi5, Windows Live, Wordpress, Yahoo, etc.) as a widget or send it to a mobile phone device or an email inbox.

When sharing content, Adidas provides consumers with the option of choosing whether they would like to post a specific video, an entire channel (e.g. Adidas Basketball Channel), or an microsite on their preferred social networking platform.

Enclosed is a video that displays the type of exclusive content that users can expect to see on

A special thanks to Sebastien Duval of Rubber Republic for his insights and contributions to this column.