Adidas Builds an Interactive Wall to Showcase the History of the World Cup

Adidas recently created a splash by building a massive interactive touch screen wall that is designed to promote the upcoming World Cup tournaments in Brazil (2014) and Russia (2018). Adidas worked with a team at Interactive Labs to develop an 18-foot long interactive wall that provides users with a unique opportunity to learn about the history of the World Cup.

The touch screen wall is an absolute spectacle and is something that fans can expect to see at notable sports events, concerts, and festivals in the future. Interactive walls are terrific activation displays to feature on-site at events because they serve as impactful educational tools that offer seamless opportunities for corporate partner integration and engage multiple consumers in one setting.

Check out the display below:

A special thanks to Bertrand Leseigneur (@BloginNYC) for his insights and contributions to this column!

adidas and Peter Cech Give Goalkeeping a New Meaning

Sports organizations looking to deliver new viewpoints and insights for their fan base should take a close look at a creative piece that adidas recently released on its Official Football Facebook Page. The Official World Cup sponsor teamed up with the Czech Republic's heralded goalkeeper Petr Cech to give soccer fans across the globe a unique look at what it takes to make a save in a penalty kick situation.

adidas equipped Cech with a camera on his head during a practice session and filmed him giving pointers on how to make incredible saves in pressure situations.

The camera work is simple yet provides fans with a new viewpoint that does a terrific job demonstrating the speed of the game. It would be great to see more sports organizations offer their fan base this unprecedented access!

Check it out below: 

adidas Generates World Cup Buzz in Hong Kong with Giant Soccer Playground

As an Official Sponsor of the 2010 World Cup in South Africa, adidas is using a variety of tactics in a number of major markets across the globe to generate buzz for the game of soccer and its brand. In Hong Kong, adidas created a massive soccer playground and featured some tremendous product displays in retail settings.

Check out a quick video that captures adidas' World Cup activation in Hong Kong below:


Activation of the Day - adidas Jabulani Freestylers

Are you looking for new ways to peak consumer interest on game day? Are you looking for ways to support a new product launch?

adidas recently called on a tremendous team of soccer freestylers to support the launch of the new World Cup Football Jabulani in Sweden. Check out adidas' impressive display of skills below:

Activation of the Day - adidas

With the 2010 World Cup officially 183 days away, adidas displayed a collection of giant replica soccer balls from past World Cup events. The display is located adjacent to a main route along the waterfront in Cape Town, South Africa. Check it out below:

adidas Makes a World Cup Splash in South Africa

Are you looking for new ways to activate around premier events? Are you looking to create a national campaign around a soccer property?

As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along the way.

Check out a preview below: