Teams Can Turn to Projection Mapping to Promote Airline Partnerships in New Ways

Over the past few years, airline partners have invested more time and resources into their team, league, and event sponsorships. Airlines have invested in branding aircraft with team marks, developing loyalty programs for fans, creating ownable stadium destinations, and distributing free ticket vouchers to fans in attendance.

While airlines have sought to activate their partnerships more actively at airports nationwide, one tactic that we have not seen executed to date in conjunction with a team partnership is projection mapping. Just think how amazing it would be to look out the window at the airport and see a virtual Tom Brady throwing a touchdown pass to Deion Branch along the side of the plane.

While projection mapping would likely need to be a one-off marketing/PR stunt, it would be fun to see an airline promote team partnerships in its hometown market by featuring a different projection display along the side of an aircraft (or inside along a wall in the concourse) every night of the week. 

As shown below, Air Baltic recently generated buzz during the holiday season by featuring a projection mapping stunt at a Latvian airport that showed a team of virtual elves raiding a plane that was stationed at the gate. The marketing tactic, which caught passengers by surprise, was filmed and uploaded to YouTube and instantly generated 24,000+ likes in less than a day.

Check out the clip below and consider new ways that your organization can leverage its partnerships with new forms of technology in high-traffic locales!

Kulula Air Goes with the Moustache to Promote Movember

Kulula Air, a low-fare airline, recently drew waves of attention in South Africa when it branded one of its aircraft in support of a good cause - Movember. Kulula rallied behind Movember, a charity event held in November where men grow moustaches to raise funds and awareness for men's health, by painting a mustache on the nose of one of its planes.

Kulula also encouraged its staff members, entitled Movember ambassadors, to post pictures of their moustaches on the airline's Official Facebook Page in aid of the cause. Passengers could vote online for their favorite look.  

The airline, established by British Airways in 2001, also generated attention in 2010 when it launched a campaign describing itself as the "Unofficial National Carrier of the You-Know-What", an ambush marketing stunt around the 2010 World Cup in South Africa. The campaign was instantly shut down by FIFA but Kulula developed a creative follow up tactic, offering affordable flights for everyone except for FIFA President Sepp Blatter, who was offered a free seat for the duration of the World Cup.

Check out the branding stunt below: