The Lightning Generate Buzz With Tampa International Airport Travelers

The Tampa Bay Lightning recently announced an unprecedented partnership with the Tampa International Airport that is designed to reward travelers, drive incremental interest in the team, and help grow the local tourism economy.

The Lightning and Tampa International Airport officials are partnering on several initiatives that will surely generate buzz amongst city residents and tourists traveling through the airport:

  • Promotional Contests
    • Beginning Tuesday, November 1, one person who parks in the Tampa International Airport designated parking lots will win a free four-pack of tickets to a Lightning game at the St. Pete Times Forum (the winner will be chosen randomly each day at the exit)
    • The Lightning gave away two (2) pairs of round-trip tickets on Edelweiss Air (the airport's newest International carrier) as part of its new "Seek the Seat" promotional initiative on Twitter
  • Branding Tactics
    • The Lightning wrapped a shuttle that connects the main terminal to Airside A with an eye-catching "Go Bolts" creative design
    • The voice of Lightning captain Vinny Lecavalier greets passengers on the Airside A tram as they head to and from the main terminal

Check out the Lightning's "Go Bolts" Airside A tram wrap below and consider ways that your sports organization can partner with a local airport authority and effectively market to millions of airport travelers each year!


A special thanks to Caryn Switaj for her insights and contributions to this column!

Emirates Touches Down at the 2010 World Cup

Emirates is leveraging its designation as FIFA's only Official travel partner in Johannesburg with an amazing activation display at Fan Fest that allows fans to test their soccer skills in an interactive challenge. Emirates is currently featuring a giant inflatable on-site that replicates the airlines' A380 Airbus fleet, which now flies to eight (8) select destinations across the globe.

Within the inflatable, Emirates offers soccer fans a chance to score against a virtual goalkeeper in a live penalty kick challenge. Participants are given three (3) attempts to score and are provided with a print out that details their shot selection and serves as a great takeaway from their experience. Fans waited in extremely long lines to participate in the challenge.

Check out some pictures of the activation display below:





Check out a video detailing Emirates' innovative fan engagement tactics on-site at the World Cup:

Emirates, the world's fastest growing airline, is also activating its World Cup sponsorship in a number of different ways:

  • Emirates provided team and association travel wherever possible (to and from the world Cup)
  • Emirates surprised several senior media figures from across the globe with a superb South African 2010 FIFA World Cup package, which included a tour of leading local attractions in Johannesburg and the surrounding area
  • Emirates had the exclusive rights to offer either live or delayed in-flight broadcasts of the World Cup matches in 2010 and 2014
  • Emirates received a ticketing and hospitality facility at all World Cup matches
  • Emirates was provided the opportunity to offer unique 'follow your team' travel packages that allowed fans to watch their favorite team's games while waiting at the airport and flying on board

News Source: Kuwait Times