Football Fans Test Their Skills at Bud Light Fan Camp

Anheuser-Busch unveiled its new "Bud Light Fan Camp" display at the 2011 NFL Pro Football Hall of Fame Ceremonies this week in Canton, OH. The elaborate Fan Camp footprint features a number of football-related related activities for fans to enjoy with a Bud Light twist, including:

  • An obstacle course that fans race head-to-head through while holding a tray of Bud Light bottles
  • A precision pass display where fans are challenged with throwing footballs at moving Bud Light bottle targets while holding a beer
  • A cannon catch display where fans have to try to catch (8) different passes moving at high rates of speed and in different directions
  • A field goal kick display
  • EA Sports Madden NFL '12 competitions
  • Flag Football ... and more!

The Bud Light Fan Camp serves as an interactive means to allow fans to enjoy the challenges of training camp while engaging with the brand first-hand. The mobile footprint will travel to 60 cities over the course of a 15-week tour during the Fall.

Fans who participate in the Bud Light Fan Camp display can amass points based on their performances, with the team garnering the most total points winning a trip to the Pro Bowl in Honolulu, Hawaii and a chance to compete in the Bud Light Fan Camp Finals the day after the game.

Check out some of the interactive elements from the Bud Light Fan Camp display below:

Obstacle Course

Precision Pass

Cannon Catch

Enclosed below are some additional photos of the footprint:

Budweiser Scores with PoolBall Concept in Nightlife Settings

Anheuser-Busch recently teamed up with Ogilvy Argentina to create a brilliant interactive game designed to engage soccer enthusiasts in nightlife settings. The collaborating parties developed an exclusive "PoolBall" event that allows teams to compete head-to-head in a game that resembles pool but is played by using soccer skills.

At several pubs throughout Buenos Aires, Anheuser-Busch set up a massive 7x3 meter pool table that served as the stage for the event. Teams were challenged with kicking 15 soccer balls, reskinned to resemble pool balls, into goals positioned in place of each of the pockets of a pool table. The interactive game was designed to drive awareness and engagement around AB's Budweiser brand.

The "PoolBall" concept has certainly generated a significant amount of buzz across the world in a matter of days/weeks and will likely surface in the United States at some point. Look for PoolBall to take place at a pub near you!