AB Scores with Mascot Can Race Between Periods

Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment?

The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lime can that was heightened by a intro piece that was very well done  While most teams simply execute a contest between periods, the Griffins really took the promotion to the next level with the creative training lead-in.

The Griffins' Mascot Can Race is a simple intermission tactic, but serves as an effective way to drive fan excitement for Anheuser-Busch brands when most fans are heading out to the concourse to purchase their favorite beverage! Check it out below!

The Wild and AB Offer a Snowmobile Giveaway

Are you looking to offer new, enticing promotions for fans? Are you looking to feature unique prizing elements in your organization's sweepstakes and promotions?

The Minnesota Wild have teamed up with Anheuser-Busch to create a unique Snowmobile Giveaway that will provide four (4) lucky fans the chance to win a team autographed Arctic Cat snowmobile and a Triton trailer during the team's home contest against the Detroit Red Wings on Wednesday, January 27th.

For the chance to win the exclusive prize pack, valued at $10,000, fans 21 years of age and older simply have to complete and submit a simple registration form on the Minnesota Wild team website. One fan will be selected via the online submission process as well as three (3) lucky others who will be randomly chosen in the arena that night. Submissions will be accepted until 10pm CST on January 25, 2010, so hurry fast for your chance to win!


The Dodgers Hit the Beach to Drive Ticket Sales...

Are you looking to create new in-venue destinations for fans to enjoy? Are you looking for unique ways to enhance the fan experience at your games?

In May 2009, the Los Angeles Dodgers unveiled Bleacher Beach, an exclusive section designed to provide a whole new fan experience at Dodger Stadium. Situated in the left field Reserved Level, the Dodgers' Bleacher Beach serves as a beach-themed area that offers unlimited beach fare, soft drinks, gifts, music, and decor.

Consumers can purchase tickets to sit in the exclusive Bleacher Beach section and receive all-you-can-eat offerings for just $45 online or $50 on the day of the game (dodgers.com/beach). Those in groups of 20+ can purchse seats in the area for just $35. Food offerings include hot dogs, cheeseburgers, barbeque chicken, watermelon, nachos, peanuts, popcorn, and soft drinks.

Two (2) months after the club introduced Bleacher Beach, Anheuser-Busch signed on as a presenting sponsor of the exclusive area. As part of the agreement, Anheuser-Busch will receive:

  •  Prominent Bud Light branding on the stadium bowl section of Bleacher Beach
  • An activation zone on the concourse
  • The rights to distribute select promotional items (team branded floppy hats, sandals, and beach towels)
  • Presenting status of the lifeguard chair featured in Bleacher Beach (Bud Light will use this element as a focal point of its activation by enabling promotional staff and special guests to sit in the lifeguard chair)
    • Thus far, Bud Light has featured notable surfers and AVP players in the Bleacher Beach section at Dodgers games

Source: MLB.com


Source: MLB.com