The WTA Profiles Star Players with Wiki-What?! Features

The Women's Tennis Association (WTA) recently created a terrific "Wiki-What?!" viral series that provides fans with a unique perspective of their favorite tennis stars. The series features the WTA quizzing tennis greats on a range of information and topics featured on their Wikipedia page.

The Wiki-What?! feature serves as an extremely easy, yet effective way for teams to produce unique shareable content that strengthens the connection between players and fans and capitalizes on the power of social media.

Kim Clijsters Feature

Following Clijsters first Australian Open title in January, the WTA was amazed by the fact that her Wikipedia page was updated within a matter of seconds. As a result, the WTA decided to quiz Kim on how well she knows herself - according to the facts detailed on her Wikipedia page. Check it out below:

Daniela Hantuchova Feature

With a multitude of information about Daniela Hantuchova on the Internet, the WTA decided that it would be fun to quiz the Slovak star on herself (based on information posted on her Wikipedia page). Check it out below:

Fans Get Digital Autographs with the New Australian Open iPad App

The Australian Open and IBM recently unveiled the first Official Grand Slam tennis iPad application for fans to enjoy at the tournament and for those watching at home.

The iPad app has a number of truly remarkable features but it's greatest is a digital autograph feature that allows fans to capture all of their favorite star players' autographs directly on their iPad and save them in a digital scrapbook. The iPad feature provides a glimpse into the potential future of virtual card autographs and memorabilia.

Fans can also use the iPad app to access real-time tournament and venue information, the Official Tournament Program, editorial features, tournament facts and figures, player tweets, schedules, weather updates, ticket information, video highlights, and more.

The iPad app is available for purchase on iTunes for just $4.99. Check it out below!