The Blue Jackets Kick Off Summer with OhioHealth...

Are you looking for ways to leverage corporate partners during the offseason? Are you looking for ways to incorporate the team mascot in sponsorship driven initiatives?

The Columbus Blue Jackets and OhioHealth Sports Medicine are teaming up this summer to create "Summer with Stinger", a series of vignettes that profile the team mascot's offseason activities. The video series demonstrates how sports organziations can offer new, valuable inventory for their corporate partners to capitalize on during the offseason.

The first video of the series, Stinger's Summer Workout, profiles the team's mascot in the weight room taking on a grueling workout. The piece subtly incorporates a few of the team's other partners (FSN Ohio, Gatorade), demonstrating how teams can use vignettes to provide added value for a multitude of partners. Check out Stinger's Summer Workout below:

A special thanks to Josh Hafer of the Columbus Blue Jackets for his insights and contributions to this column.

Outsider Entertainment is Your Source for Video Recaps and Testimonials...

Are you looking for new ways to deliver comprehensive recaps to your corporate partners? Are you looking for a resource that will help your organization gain credibility when prospecting?

Sports organizations searching for new ways to differentiate themselves in the marketing/corporate partnership space should consider creating video testimonials and recaps to provide to both current and prospective partners. As more teams shift to deliver program results through online platforms, multimedia pieces that capture corporate partner testimonials, creative activation tactics, game entertainment, measurement, and fan engagement will become even more important.

Outsider Entertainment, a full-service video production company in Columbus, OH, does an excellent job creating these pieces for sports organizations. The company has completed extensive projects for both the Columbus Blue Jackets and the Columbus Crew and has the capabilities and expertise to create captivating corporate partnership testimonials for your organization.

Check out two (2) examples of their work below:

For additional information, feel free to reach out to Andy Emery (, 614.488.6365)