Borussia Dortmund Celebrates the Champions League with an Impressive Fan Display

In recent years, it's become a common practice for teams to invest time and resources into creating elaborate pre-game ceremonial displays. Teams are working harder now than ever before to pull off card stunts, flyovers, flag displays, and more to elevate the game experience for fans.

Fans of the soccer club Borussia Dortmund recently put on an extremely impressive display prior to a Champions League match against Arsenal. The match, held at Emirates Stadium, featured a large section of fans seated in a wing of the stadium performing a massive card stunt, highlighted by an image of a crown being lifted into the air above the stands and overlooking the playing field.

The pre-game ceremony was truly special. Take a look at how the team pulled it off below:

It would be interesting to see teams adopt this ceremonial tactic to promote corporate partners (showcasing their logos above the stands/playing field), athletes and their individual brands (think of the Miami Heat raising a crown in the air to promote LeBron "King" James), and new team kits/uniforms.

Look for more sports organizations to benchmark these tactics in the future!

Capture Unique Viral Content While on Team Roadtrips

Borussia Dortmund, a notable German soccer club in the Bundesliga league, recently made headlines when it released a sensational viral that features the team performing stunts while traveling on the team bus. The clip features a player kicking a soccer ball out of the front door of the team bus only to have it bounce off the wall of an overpass and into the hands of the team goalie, who is standing in the doorway in the back of the bus.

The viral, which involves some creativity and computer trickery (likely), demonstrates how sports organizations can look to generate unique content on the road and during other unlikely situations.

Check out the interesting clip below: