BP Brings Fans Closer to Team USA Athletes with an Innovative Augmented Reality Initiative

As an official sponsor of the U.S. Olympic Committee, BP recently released an innovative new augmented reality campaign that gives consumers a chance to face-to-face with some of the world's best athletes. BP teamed up with nine U.S. athletes to develop an interactive trading card series that will be included in the December 19th issue of BusinessWeek and featured on BP's website.

Consumers who download the trading cards can hold them up to their computer screen or a mobile phone camera and see them come to life as the athletes digitally appear in front of the user with exclusive training tips and information about themselves and their sports.

U.S. Olympic and Paraylmpic athletes featured in the exclusive trading card series include:

  • Lolo Jones - Track & Field, 100m Hurdler
  • Tatyana McFadden - Paralympic Cycling, Wheelchair
  • Sanya Richards-Ross - Track & Field, 400m Sprinter
  • Bryan Clay - Track & Field, Decathlon
  • Rudy Garcia-Tolson - Paralympic Swimming, 100m and 200m Swimmer
  • Jonathan Horton - Gymnastics
  • Jerome Singleton - Paralympic Track & Field, 100m and 200m Sprinter
  • Rebecca Soni - Swimming, 100m and 200m Breaststroke
  • Matt Stutzman - Paralympic Archery

Check out BP's augmented reality trading card series here and learn more about their commitment to Team USA on their official Facebook page.

The Cleveland Indians and BP Capitalize on Pre-Game Inventory

The Cleveland Indians recently announced a partnership with BP that is highlighted by a series of promotions in-stadium and at retail.

As the Official Fuel of the Cleveland Indians, BP receives the exclusive naming rights of Indians batting practice and the company is taking full advantage of the designation to enhance the fan experience:

  • Fans can win free BP gift cards by catching specially marked balls into the outfield stands during batting practice
  • The first 100 fans who arrive for pre-game batting practice receive a limited edition Indians t-shirt at Gate A
  • BP will reward select fans with VIP batting practice experiences at 40 home games. The experience includes special on-field access and a gift bag of promotional items

From a retail standpoint, the Indians and BP are teaming up to execute a pretty standard fill-up and win promotion across 215 BP locations in Northeast Ohio. From June 1st to August 30th, fans who fill-up their cars with ten (10) gallons of gas can receive a scratch-off card that provides a unique code. Fans are encouraged to register five (5) unique codes on BPIndiansBaseball.com to receive two (2) free Mezzanine tickets to an Indians game online at www.indians.com/BP.