The "Bruins Hockey Rules" Campaign Sparks Viral Buzz...

Is your brand looking to create a humorous viral campaign to drive fan excitement? Are you looking for new ways to drive attention to your organization's playoff run?

In an effort to drive buzz around their 2009 playoff run, the Boston Bruins recently released a classic "Bruins Hockey Rules" campaign that features the team's mascot enforcing some hockey etiquette. The Bruins teamed up with Mullen, a Massachusetts-based advertising agency, to create a playoff campaign that features both viral pieces and print ads.  

The club does a tremendous job building buzz and interest for its first round series against the Montreal Canadiens with three (3) humorous clips, which have all generated 70,000+ impressions in just a matter of a few days: