Bowling Green Unveils Its New Basketball Facility With a Rap Video

Bowling Green State University recently launched its new basketball facility, the Stroh Center, in a truly viral fashion. The Athletics Department turned to a sophomore student named Mikey "Rosco" Blair, a senior gospel singer named Rachel Willingham, and a company called Madhouse Productions to produce an official music video to unveil the University's new state-of-the-start facility in a truly unconventional fashion.

The result? The Athletics Department's loose, creative mentality created a sensational viral video that has attracted the attention of ESPN, USA Today,, and more. While the video just surpassed the 25,000 mark, it's well on its way to becoming a hot topic of discussion within all of sports.

In the video, Rosco pays homage to several of the school's major donors and philanthropists, all-time legends, and new basketball facilities. The high quality video features several viewpoints of the Stroh Center and lyrics that are simple, yet catchy.

Check out the terrific venue launch video below:

Athletics Departments Get Creative with Courtside Rotational Inventory

During national television broadcasts, University Athletic Departments are provided an opportunity to leverage their courtside rotational signage to promote "institutional messages". As a result, Universities have gotten pretty creative with their messaging tactics, promoting everything from social media channels to kids club initiatives to award nominations.

Check out a few screenshots that detail how the University of Wisconsin Athletics Department leveraged their LED scorers table display during a recent Wisconsin-Michigan State basketball game broadcasted on CBS.

A special thanks to David Cohn of the Wisconsin State Golf Association for his insights and contributions to this column.

Message: Promoting Lowe's Senior Class Award

Message: Promoting Special WI Men's Basketball Facebook Offer

Message: Promoting WI Men's Basketball Twitter Contest

Message: Promoting Badgers Kids Club

Message: Promoting Badgers' Varsity Magazine

Message: Promoting Fan of the Game Initiative