Give Fans an Experience They will Never Forget

Are you looking for new ways to connect with consumers via grassroots campaigns? Are you looking to re-energize a brand?

Too often we see sponsorship programs created with the consumer in mind that lack one integral component... the experience. The following clip for Converse Sport, which is actually a parody filmed for the 4As 2010 Institute of Advanced Advertising Studies, does a tremendous job demonstrating how companies can re-energize their brands by creating/re-creating a memorable experience for consumers: