AT&T is All About Activation at the Final Four...

Are you looking to ramp up your Final Four activation? Are you looking for new ways to leverage mobile marketing partners?

AT&T did a fantastic job leveraging its status as an Official Partner of the NCAA around the 2009 NCAA Final Four. AT&T featured a variety of interactive mobile exhibits for fans to enjoy. Below is a quick rundown of some of the exhibits AT&T featured on-site as part of its "AT&T Arena" footprint:

Overall AT&T Arena Footprint

More Bars in More Places Shootout - If contestants could make a basket from each bar, he/she would be entered for a chance to win two (2) tickets to the NCAA Championship

AT&T at the Half Video Play-by-Play - The exhibit enabled fans to put their broadcasting skills to the test as they performed play-by-play of the most exciting plays in college basketball history 

Naismith Trophy Trophy and Trivia Exhibits

Autograph Station

Variety of Interactive Games (Pictionary, Family Feud, Guitar Hero etc.)

Product Trial

Source: Flickr Photos - chubbyrwb