Betfair Gives Manchester United Fans Media Exposure

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States?

Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will give Manchester United supporters the opportunity to show their avid support to millions across the world by having their photos featured on interview board backdrops and perimeter field board signage at Old Trafford.

Betfair, the world's first betting exchange, simply requires fans to submit a photo of themselves expressing their support along with their name and contact details on the Get Behind United promotional webpage.

The promotion offers one (1) as well as a once-in-a-lifetime opportunity for many others:

  • Grand Prize: One (1) lucky winner will have their face featured on interview backdrops, win two (2) free tickets, and participate in an on-field skills challenge for the chance to win a signed Manchester United jersey
  • Secondary Prizes: A select number of fans will have their faces featured on the perimeter field boards at Old Trafford. The signage will be picked up on live game broadcasts being shown on ESPN in the United Kingdom and around the rest of the world

 Betfair is running the promotion for a select number of upcoming Manchester United home games at Old Trafford (Everton - 11/21/09, Aston Villa 12/12/09).

What's in it for Betfair? The promotion serves as a great way for them to drive awareness, reward existing fan customers, and leverage its partnership with Manchester United. All persons who submit their photos as part of the promotion are subject to have their photo used on and agree to let Betfair (or its agents) use their data to administer the promotion and send them marketing communications materials.  


Barclays Lets EPL Fans Take Home The Trophy...

Are you looking for a new way to showcase your team/leagues' trophy hardware? Are you looking to create a national promotion that appeals to sports fans everywhere?

As the title sponsor of the English Premier League, Barclays has effectively positioned itself as one of the largest stakeholders in soccer around the globe. The major global financial services provider will only strengthen its positioning with its newest promotion, "Barclays Home Win". 

Barclays' Home Win promotion will enable twenty (20) fans around the globe to win the chance to take the Barclays Premier League trophy home for a day. All consumers have to do for a chance to win the once-in-a-lifetime opportunity is log on to and submit their name, country, telephone, email, and favorite EPL club. The offer serves as a way for Barclays to celebrate the extension of its league title sponsorship until 2013.

All winners will be provided the opportunity to have the Barclays EPL Trophy in a controlled environment (e.g. school, work, or home) between 10am-4pm on a designated weekday. Two (2) security personnel will accompany the trophy and will control any touching of the trophy (in other words, you can have it, but you can't do anything you want with it). Consumers can submit as many entries as they would like until the promotion expires December 11th.

Check it out below:

Barclays Scores New Fans With Its Ticket Office Promotion...

Are you looking for new ways to leverage a financial partner? Are you looking to create a nationwide promotion that can be scaled down to the regional/local levels?

Barclays created a terrific promotional concept in support of its Title Sponsorship of the English Premier League. To activate its official title status, Barclays created the "Barclays Ticket Office", a promotion which rewards a pair of Barclays Premier League match tickets every 90 minutes, every day, for the duration of the 2008-09 EPL season.

The Barclays Ticket Office payoff equates to 16 pairs per day, 120 per week, 480 per month, and approximately 4,320 pairs distributed through the duration of the nine (9) month promotional campaign from August 16, 2009 to May 24, 2009. 

Consumers are allowed to enter to win as many times as they would like throughout the season (with no charges being applied outside of standard texting rates), but are only eligible to win once during a 24-hour period.

To participate in the promotion for the chance to win a free pair of EPL tickets (travel and accomodations not included), consumers must obtain a 10-digit code by:

  • Using a Barclays ATM in the UK, Channel Islands, or Isle of Man and requesting a receipt. Consumers can use the 10-digit code on the back of the receipt to enter to win
  • Logging on to the Official Barclays Ticket Office promotional page and spinning five virtual soccer balls to receive a 10-digit code
  • Participating in a variety of other Barclays' promotional contests

Once consumers have their 10-digit code in-hand, they can enter to win by:

  • Texting the code followed by the initials of their favorite Barclays Premier League Club to 68887
  • Enter the 10-digit code, input the initials of their favorite team, and enter their email address on the Official Barclays Ticket Office promotional page

As Barclays selects winners every 90 minutes, it notifies them via a text/online message and confirms the match details and the ticket distribution procedures (winners receive their tickets no less than seven (7) days before the date of the game). Consumers who win during the months of April and May receive tickets valid for entry to matches played during the 2009-10 season.

Barclays is driving viral awareness for the promotion by featuring four (4) tools on the promotional page that enable consumers to share the details with friends via Facebook, StumbleUpon, Delicious, and Technorati.